You’ve probably heard it a hundred times: “People buy from people they know, like, and trust.” But when you’re running a wedding business in a sea of gorgeous content and talented suppliers, how do you actually stand out? How do you show up online in a way that makes your dream clients go:
“I know them.”
“I like them.” “I trust them with my wedding day.”
Here’s how to build that connection—and turn online followers into real-life bookings.
1. Show Your Face
Sounds simple, but it’s essential. Post a photo of you behind the scenes, holding your kit bag, setting up at a venue, or even just with a cuppa talking to the camera. People connect with people, not logos.
TIP: Do a quick “3 facts about me” story or reel every month. It keeps new followers in the loop and reminds your audience of the person behind the brand.
2. Go Live!
Lives feel raw, real, and unfiltered—aka the ultimate trust-builder. You don’t need a script or a glam setup. Talk about what you love, share behind-the-scenes, answer FAQs, or even go live with another supplier.
Hot tip: Go live with @LiverpoolWeddingEdit to introduce yourself to a new audience and talk about what you do best!
3. Be Consistently YOU
You don’t need to be an influencer. Just be yourself. Whether you’re quirky, calming, glam, or outdoorsy—lean into it. Your vibe will attract the right tribe. Your dream clients will connect with your personality just as much as your portfolio.
4. Use Your Voice in Captions
Speak like a human, not a brochure. Write how you’d talk to a client at a trial—warm, fun, professional. Share tips, opinions, even a little behind-the-scenes banter. You’re not a robot, and your content shouldn’t be either.
5. Use Testimonials Often
Social proof builds instant trust. Share quotes from happy clients, screenshots of messages, even video reviews if you can. Recycle them often—new people are always watching.
6. Show Up Regularly
You don’t need to post daily, but consistency is key. If you vanish for weeks, people forget you. If they keep seeing your name pop up? You stay top of mind—and when they’re ready to book, you’re the one they think of.
Final Thought:
Trust isn’t built in one post—it’s built over time. But the more you show up, the more your dream clients will feel like they already know you before they ever hit “book now.”
Be visible. Be valuable. Be yourself.
